除了原材料的涨涨不休,在2017年影响家电产品价格的,还有环保、安全和质量三大要素。
原材料价格的持续上涨,已经让所有家电企业都感受到一股股发展转型中的寒意。不过,对于已经开启的2017年中国家电市场,除了原材料之外,还有三大因素影响着家电产品价格的波动。
重要的是,相对于原材料的价格波动基本上是可控的,涉及企业生产制造环节的环保、安全和质量则是不可控的。主要受制于政策制定部门和监督部门的查处和实施力度。
首先,就是来自于当前社会环境下的环保压力。这个问题,当前主要还是集中于上游零部件供应环节。包括喷涂、包装等可能会对社会环境造成二次污染的品类上。一旦国家的环保行动加大加强,那么必然会对上游的零部件供应商生产造成打压,从而连累下游的家电整机生产制造。
目前这一问题已经在珠三角的多地爆发,并引发下游的不少家电整机工厂陷入"断料危机",特别是一些中小企业的市场拓展也受此拖累后陷入"停摆"。
其次,则是来自于安全生产大检查。虽然中国家电产业目前已经出现了五六家的千亿巨头,十多家的百亿巨头。但是在家电产业链的最上游,还有大量的零部件工作,多是家庭作坊和手工作坊,带来的结果是对于环保的轻视。同时,对于安全生产的忽视。
当前,很多上游的零部件工厂不仅是以手工为主,而且完全没有建立安全生产机制。一旦国家展开严打严查,并且整顿相关具备安全生产条件的工厂,那么必然会拖累一大批的下游工厂。正所谓"蝴蝶翅膀"效应,很难把控。
再者,基于整个国家"品质革命"下的质量利剑行动。这其中涉及到工商部门的市场抽查,质监部门的工厂抽查,以及国家和省市部门的定期和不定期的市场抽查,重点就是要对市场上的家电产品质量进行抽查,要加大对假冒伪劣产品的打击力度。
同时还有来自于阿里、苏京、苏宁等电商平台对于伪劣产品的打击和淘汰。这共同构建了政府主导、企业响应下的家电质量利剑检查,并且对于不合格产品和企业将采取黑名单和重罚措施。
可以看到的是,无论是环保督察、安全生产、质量检查,本质上都是基于国家政策下的统一战略部署和行动。最终的目标,是推动家电行业进入门槛的提升,加速家电产业的供给侧改革落地。
这既是中国家电产业从大到强,从发展走向成熟的必经之路,也是家电行业在2017年发展过程中要面临的一系列不可控因素挑战!
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